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Opposition to Da Vinci manufactured

New Yorker: Hollywood Heresy:

The Sony strategy, following the Sitrick model, was to try to turn the controversy over “The Da Vinci Code” to the film’s advantage. There was no way to stop a Christian critique of Brown’s ideas, but, if leading Christian voices could somehow be coaxed into an association with the “Da Vinci” movie, the criticism might seem less like an attack and more like engagement.