The objective of structured blogging is to make is easier for companies to make money off of our intellectual property without paying us for the priviledge of doing so.

Think of structured blogging as RSS for your information. Now any kind of data - events, reviews, classified ads - can be represented in your blog.

I can do that now, thank you very much. I don't understand why I would do *more* work for no additional benefit. Put in a mechanism that allows me to (a) prevent my content from having advertizing wrapped around it, and/or (b) make a percentage (say 50%) of any and all advertizing revenue that is generated off my content, and we'll talk.

Structured Blogging gives you a bigger megaphone; a taller soapbox from which to be heard and to grow a bigger audience.

I've learned that when a message dissonates this strongly with me, I'm probably not the intended audience.